WOODFORD RESERVE x GQ
CREATIVE DIRECTOR / VIDEO DIRECTOR
A three video social campaign for Woodford Reserve and GQ, promoting the release of the limited edition Double Double Oaked Bourbon. This campaign seeked to time it’s release with New York Fashion Week, capitalzing on GQ’s style insight while driving audience to purchase the new Bourbon.
2.5M+ overdelivery on campaign impression placements, delivered 1.7M views, 700k over goal.
Cinematographer: Will DeSena
Editor: Christian May
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