RAY-BAN META x GQ
CREATIVE DIRECTOR / VIDEO DIRECTOR
Holiday campain video series for the all new RayBan-Meta Smartglasses, bringing awareness to the versatility, stylishness and AI capabilities of glasses and everything you can get done hands free.
We created a longform video for GQ’s O&O and Facebook, while also creating social cutdowns. With +1.6 M views the longform video over delivered by 700,000 views, with an above benchmark 66% completion rate and +23M social impressions.
Cinematographer: Aidan Ulrich
Editor: Lucas Lobe
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