INDYCAR x GQ

CREATIVE DIRECTOR / VIDEO DIRECTOR
LIFE IN THE FAST LANE Created and directed this branded video campaign for IndyCar, a race promotion on the rise in popularity in the US. Featuring IndyCar superstar driver Pato O’Ward , the video follows a day in his life between races, how he stays prepared, relaxed, focused and ready for the next big drive.  Our clients goal was to bring the racing promotion to the forefront of GQ’s sports audience and to raise brand awareness for those interested in motor sports.

The campaign performed exceptionally well,  performing +33% Above VCR Benchmark and  +120% above benchmark engagement rate across social and the branded article.

Cinematographer: Chiao Chen
Editor: Chiao Chen









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