GOOGLE PIXEL x GQ
CREATIVE DIRECTOR / VIDEO DIRECTOR
Social video campaign for Google Pixel and GQ starring NBA star Jalen Green, and comedian Druski. This loosely scripted short captured in doc-style execution is a comedic take on a Getting Ready video, highlighting all of the useful ways the Google Pixel can help aid you in the styling process and for capturing the best moments in your every day life.
The social campaign was very well received by GQ editorial, being posted organically on social handles and featured in the clients end of year best work review.
Organically posted content received 868,000 views with a 40% engagement rate and 45% completion rate, far exceeding the performance benchmark. Dark social also outperformed with 1.2M total views and a 31% engagement rate.
Cinematographer: Trevor Wineman
Editor: Rio Mineta
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