EDITORIAL
CREATOR, PRODUCER, DIRECTOR
During his time as Supervising Producer and Senior Director at GQ Editorial, James created the tentpole video franchises; 10 Essentials, Iconic Characters, On the Rocks, and more, building the brand identity and visual style of the brand’s video platform. The series have gone on to accumulate billions of views and have been adapted across the globe in different markets. He helped launch GQ Sports, creating viral tentpole video franchies such as Above Average Joe, My First Million and All Access.
He’s been able to work with some of his acting and music heroes, from George Clooney to Bad Bunny. After filming with 2Chainz, the rapper suprisingly asked to meet James’ boss... he wanted to demand an unprompted raise in person on his behalf.
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