CUTWATER x BA
VIDEO DIRECTOR
In this video chef Shota Nakajima takes the audience outside, showing how to elevate a gathering experience on the Oregon Coast. While he focuses on cooking, he can rely on Cutwater canned cocktails to provide a premium bartending exeprience in the convenience of a can.
With 13.1M overall program impressions including 4.5M+ impressions on dark social, this video campaign outperformed it’s expected impact. With a 13.6% dark social engagement rate, the video outperformed benchmark by 4287%.
Creative Director: Eliana Kaufman
Cinematographer: Trevor Wineman
Editor: Justin Gaar
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