BMW X3 x GQ
CREATIVE DIRECTOR / VIDEO DIRECTOR
In anticipation of the release of the BMW X3, we spent a day with actor Milo Ventimiglia, showing us how he escapes the city for a day to reconnect with nature. We created a longform short documentary that told Milo’s story with authenticity, while also creating a short form social trailer to build excitment and drive audiences to the longform cut.
The social trailer performed 4x higher than IG engagement rate benchmark delivering 1.2M+ impressions.
Cinematographer: Mason Prendergrast
Editor: Alex Ramsey
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